Real SaaS work, broken down honestly. How ideas were validated, MVPs scoped, products built, and rebuilds avoided. You’ll see what decisions were made, what changed, and what it really takes to launch.

Some days you don’t need advice, you need understanding. FOLQ is an AI mental health companion that recognises emotions and helps people think clearly, feel supported, and make sense of what they’re going through.


Tax work breaks because it’s manual and messy. Ezyiah is AI BAS software that automatically categorises transactions and prepares compliance reports, helping businesses and accounting firms save time and avoid errors.

When a team has an idea and doesn’t know if it’s smart or stupid, Validet steps in. It’s an AI market validation tool that turns ideas and features into real customer evidence, so founders and teams can make decisions with data instead of gut feel.


Running ads without feedback is gambling. AddImpact is an ad testing platform that shows what creatives work before and after launch, so brands and agencies know where to spend and what to cut.