Things we keep explaining to SaaS founders over and over. Notes on validation, MVPs, product decisions, and building software that actually scales. No theory. Just lessons learned the hard way.

A clear, founder-to-founder breakdown of freelancers, agencies, and SaaS build partners, and how to choose the right execution model without wasting time or runway.

A founder-friendly guide to avoiding technical debt early and building a SaaS product that can scale without painful rewrites later.

A deep, founder-tested guide to SaaS MVP development that shows how to launch in 90 days without hacks, rewrites, or wasted effort.

The real reasons SaaS startups fail explained in simple terms, with practical steps founders can take to avoid the same traps before it’s too late.

Why shipping a “good enough” MVP is no longer enough, and how building a Minimum Lovable Product helps SaaS startups win users, trust, and traction early.